Classical composers are what this audience appreciates. That is what they listen to at home, and classical concerts are what they attend to more than any other target audience out there in the Dutch Music landscape.
Classical Music can sometimes range as far as Modern Classical or even a jazzy song, but they are not appreciative of anything outspokenly modern like Rock, Metal, R&B, EDM or Hip Hop.
They wouldn’t describe themselves as seekers for new talents at all, but they can be an attractive audience in the sense that they still do spend good money on CD’s /DVD’s as 50% of them still purchases music from the store. Only 19% of them are subscribed to a streaming service and that barely exceeds the percentage of them that still read music reviews in newspapers.
Being very light users of the internet still (approx. 1,5 hours per
day), their main consumption comes through TV and radio.
Not surprisingly, they are the oldest segment in the Dutch Music landscape.