Familiar
Listen to music that is easy and ‘gezellig’ (cosy), and gives a little festive feeling at home. Love to listen to music in their native Dutch language, German Schlagers, Country and sing-along-oldies. Recognizing a known song on the radio excites them more than discovering new material.
Not so much looking for new stuff, they still consume more than 4 hours per day of music through radio. They more often listen at home than others.
They have a settled lifestyle, are a little older, and have a low to middle education. Online and Live music events are less often used as a medium for music consumption, but can potentially still reach up to half of this audience (YouTube).
Streaming service subscription are up to 27%, YouTube usage is 51%, radio usage 91%. They have a low spending pattern on music.
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Zoutelande
Bløf4.63 -
Kleine Jongen
Bløf4.47 -
Heb je even voor mij?
Frans Bauer4.29 -
Lief zoals je bent
Maan3.17