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Sounders Music can research the potential of your track automatically within target audiences which are defined with our research partners. One of the audiences that is defined is Eclectic.
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Eclectic

Listening behavior
  • Radio 538
  • Q Music
  • Skyradio
  • Spotify

Being the jack-of-all-trades of the Dutch Music Landscape, the Eclectic audience members find it hard to choose between Mozart and Lil’Kleine. They know all genres and they consume it all. Their knowledge of new music is higher than average. Their discovery process is more often online than the other audiences and they tend to use suggestions by Spotify and Shazam.

Being forced to make a decision, their ball falls in the Electronic Dance, R&B and Ambient court, but they can also appreciate Pop or Modern Classical. Less favourite are Rock, Metal, Country Dutch and Schlagers Music.

They have quite an attractive spending pattern when it comes to music, being teh second most spending audience in the Netherlands. They love anything new and maintain an average to frequent out of home behaviour when it comes to live music and festivals.

Not surprisingly their enrollment in streaming services is the highest in the Dutch market: 54% has a streaming subscription.
86% listens to the radio.

Track NameEclectic Rating
  1. Cover for Zoutelande by Bløf

    Zoutelande

    Bløf
    4.02
  2. Cover for Suavemente by Elvis Crespo

    Suavemente

    Elvis Crespo
    3.91
  3. Cover for Gecko by Oliver Heldens

    Gecko

    Oliver Heldens
    3.91
  4. Cover for Train in the Distance by Paul Simon

    Train in the Distance

    Paul Simon
    3.53

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