Are you wondering how to promote music as an artist? Being a small independent artist has always been tough. However, seeing how social media has influenced the way we take music in, it is fair to say that modern artists have several options online for music promotion. In the past several years, there have been cases of unknown musicians becoming popular almost overnight. Most of the time it comes down to luck, but none of that would be possible without having access to social media platforms to get the music out there. Today we are going to talk about the best ways and platforms you can use to promote music online by reaching large audiences. At this point in time, all of these platforms are fairly well known, but there are still folks out there who might be confused about how it all works.
Before we get into specific platforms, there are some things you as an artist need to determine. For starters, you have to know who your target audience is. This little detail alone will allow you to filter out certain platforms and focus on others. Then there is the question of presenting your music and building a brand around it. Is it music promotion or artist promotion first? To find out which of these options has your preference, you have to outweigh the pros and the cons and implement your music promotion strategy accordingly.
Let’s shift our attention back to today’s topic. Our goal today is to show you some of the platforms which will help you spread your music around and reach people. That being said, let’s get right into it.
Promote music with a personalized website
Making a website for yourself is the very first step in establishing any kind of online presence. Unlike social media accounts, a website of your own allows you to customize it in a way that best describes what you and your music are all about. Personal websites can be used as a tool for promoting your lifestyle as an artist. But you can promote just your music as such. Depending on what kind of deal you have with your hosting service, you can upload all of your music directly to that website. This, in turn, allows you to easily backlink it all over the internet. Once you establish some presence online, potential listeners can get on your website and keep up with your career. If you’re worried whether or not you’ll be able to make a website on your own, don’t worry. There are different services such as WordPress, that make the whole process extremely easy even for new users.
Share your music with SoundCloud
For quite some time now, SoundCloud has been one of the best platforms for anyone to share and promote their music. It allows for easy access and streaming of music. This makes it extremely convenient in an age where internet access is almost universal. However, the most important fact about SoundCloud is the size of its user base. There are over 175 million people actively using this service, which means that you are tapping into a very powerful platform for music promotion. Getting noticed on SoundCloud isn’t easy but depending on your use of SoundCloud it can also be very much possible.
On the other hand, you can use SoundCloud as means of storing your music online. Then, you can link your account on various forums and other social media. Because of its nature and high functionality, SoundCloud is by far your best bet as a new artist looking for exposure. Best of all, that exposure is worldwide and most importantly, it is free.
Get your music ahead with Audiomack
Audiomack is similar to SoundCloud in many ways, although it is much smaller. As a platform, it offers some features that you won’t find on SoundCloud, which could prove to be very helpful in your effort to promote your music. Audiomack is generally used by artists who are interested in monitoring the feedback on their music. You can track user engagement, get in touch with the listener and track how well your music is doing in general. That means monitoring how many times a specific track has been played on a daily, weekly or monthly basis. With that said, Audiomack should be used as an alternative to SoundCloud if you are just starting out. Once you get some steam behind your brand, Audiomack’s metrics can be used as a tool to track your success and further your artist promotion.
YouTube as music promotion channel
Even though sharing music is not its primary function, YouTube has shown to be one of the most powerful tools for new artists out there to promote music. The unique thing about this platform is that you can upload tracks with or without videos. As a matter of fact, there are some pretty large and popular channels on YouTube, who upload music to promote artists without bothering to add a video. Another big thing about YouTube are the networks. Depending on how many people you reach with your music, networks are more likely to offer you a contract which in the end could help you promote and even make some money on the side. Lastly, YouTube is so well integrated with social media platforms, allowing you to easily link your channel just about anywhere.
Spotify can’t hurt your music promotion
Most experienced people will tell you that Spotify is not really a place for new and upcoming artists to promote their music. They are right in many ways. Let’s face it, Spotify is a paid music streaming service that was primarily designed to allow established artists to get some revenue from online music streaming. However, having a presence on Spotify can’t hurt. In this stage of your career, any kind of exposure is good for music promotion no matter how small or big it is.
Bandcamp a Spotify alternative
Bandcamp is one of the main alternatives for Spotify, offering a much better business model for independent artists and bands to promote music. On top of that, anyone can do it. Bandcamp requires no creative efforts in terms of album covers and similar media, which is often pretty tricky for new independent artists to make. Instead, all you really have to do is record music and upload it to your account to use this platform for music promotion. The Bandcamp also supports some more advanced options. You can choose which tracks are streamed for free and which ones require payment. On top of that, if you go ahead and get some physical merchandise, you can offer that on your account as well.
Reach Apple users with iTunes
iTunes is Apple’s paid music streaming service that is pretty popular with iPhone users all over the world. Whether or not iTunes is something that can help you grow your brand depend on how you approach it. To put it in simple terms, creating an artist iTunes account is a step you should consider once you already have some following so that you can further your artist promotion. The reason for this is because iTunes works only with distributors and labels. To get your music on this platform as an independent artist, you will have to go through distribution services such as CDBaby or TuneCore first. Both of these have an upload fee and a yearly fee. In other words, in order for your iTunes presence to make sense, you will have to sell quite a bit of your music tracks.
Facebook offers you access to lots of music lovers
Facebook wasn’t really intended to be a place for artists to promote music. However, it turns out this social media platform is one of the most powerful tools you can use to do exactly that. All you have to do is create a page and start promoting your music. To do this, you can take the organic route, allowing Facebook’s own algorithm to bring in people. On the other hand, Facebook also has a very effective ads service that will allow you to target niche user groups for not a lot of money. Either way, having a Facebook page for your music promotion is a must.
Be an early bird with Tidal
Tidal is one of the latest music streaming services that was created by Jay. Z in an effort to compete with Spotify. Being almost brand new, Tidal is still in development and gives you a rather limited reach. However, making an account on this platform could prove to be a good thing for your exposure as no one really knows how much it will grow in the future. There were some controversies surrounding Tidal in the past year or so, but that shouldn’t really bother you too much. Your goal is to promote your music as much as you can. Because of that, Tidal should be somewhere on the end of your list of platforms.
Reach your music community with Reddit
Reddit might not be your average social media platform, but it is one of the most powerful websites on the internet right now. The best thing about Reddit is the fact that almost every music genre you can think of has an active community of its own. Promoting your music in those subreddits is a quick way of reaching the exact target audience you want. On top of that, Reddit is known to have launched careers of several pretty large artists over the years. All you really need is an account and being active in specific communities. We recommend that you don’t spam Reddit with your music right off the bat, as that is a surefire way of getting banned. Instead, be an active member of the community and do your music will get noticed.